Charlotte Dance Gypsies Website redesign
Charlotte Dance Gypsies
The Charlotte Dance Gypsies are a contra dance group holding folk dances in the Charlotte area since 1973.
Quick Branding Guide
Wordpress Design + Development
The Charlotte Dance Gypsies had an old, non-responsive website that was in need of a mobile friendly fresh look that would allow them to grow their audience, especially with younger people. Two types of people would be accessing their website: people new to contra dancing and wanting to learn more, and people already involved with the dance wanting to know the latest dance line ups and events. The site needed to be easy to use and friendly for new dancers and older dancers who tended to be less tech savvy.
Needing new branding and a welcoming look, I created a style guide of colors, fonts and design elements to use throughout the site along with other social media outreach. Wanting to keep the colors gender neutral and fun with a slightly rustic feel, I then created an engaging design that focuses heavily on content and built a custom Wordpress site that is easy to update and maintain by others on the board. I worked on wireframes, visual design and interactive clickable prototypes for both desktop and mobile.